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Could Your Beauty Clinic Do With a Detox? Here are Four Critical Areas first

Talking with a new client the other day she asked me whether anyone else was saying their clinic was feeling a bit wintery, when she explained to me what that meant I identified it as in need of a freshen up, both decor wise and system wise کربوکسی تراپی واژن. So as I was reading the list of features for an issue of NZ Beauty the heading Body Surrounding, Detoxification, Diet and Fat – what’s new? Stood out to me, but not as you may expect.

It minted me that our bodies can be paralleled to your businesses, or if you like the other way around. When was the last time you detoxed your business? Have you ever thought to flush out the toxins naturally and safely from your Clinic? Notice speedier doing a detox of your management style and systems… could your Clinic spending go on an eating plan? Are you actually spending your profit on the right things for your business and you? Do you really need that new set of footwear or boots, or could the money go to getting the outside of your clinic or salon water blasted and freshened up with a lick of paint?

We can all probably relate to our bodies being a bit sludgy, slow and downright tired – you know that feeling we as business owners know too well as the staleness of the same old day in trip and in need of a good long holiday to recharge the batteries and freshen up. We know there is a definite need to purge our system of the sapping toxins and bugs that plague us when we don’t look after ourselves as well as we should.

So here’s the attachment site, I thought terrible… if we need to join in a detox of our own bodies regularly (and we should! ) then we should certainly do the same for our businesses.

I challenge you to ask yourself… does MY business have to have a detox? Could it do with a new diet and shape? Maybe it just needs a minor clean up or a major cleanout?

I would assert that all businesses could benefit from a check-up and a detox of sorts… from being why not a little stale, fat and weary to the very unfit, sludgy and almost needing some form of hospitalisation to nurse it back to good health. A little dramatic I know, but think about your business… on a scale of one to ten where would you rate it for healthiness? One meaning get me to the hospital quick, and Ten being it could run two marathons in a line because it’s very healthy and at the top of its game?

If you’re having troubles establishing an accurate rating for your Clinic try measuring it against these four areas below…

Client Care Systems: Do you know the lifetime value of your client? This is where you calculate how much each client is worth to you over the time they are litigant (average 3 yrs). Do you have a standardised bullet proof easy to use system for caring for these clients to keep the returning regularly and having them not even considering a difference of salon or clinic? If you don’t have anything standardised for caring for your clients, a detox and/or refresher is in order.
Team: Are you very pleased with your team? Do they love coming to work each day? Are they always motivated to acquire more information and grow your business all the time? Notice speedier how they treat their clients? Are you very pleased with their client care standards? Could your team do with a detox too? It may surprise you to know that generally the way your team acts and displays their attitude is a depiction of how you as the owner and leader acts and displays your attitude. Many owners are waiting and hoping that their team will change… and many team members are hoping and waiting for the owner to change. Take a look at how you view and do things, join in a detox and make the first move to change and watch your team transform into the people you really want to work with.
Financials: Are you in control of and managing your financials efficiently… or do you hope and pray that there is some dough left at the end of the week… This area tends to be the most neglected and in definite need of a detox in many salons/clinics. A detox includes understanding smaller businesses of your P&L or as it is now known… your Statement of Financial position. Also needing attention for many clinics is the area of KPI’s and measurements of results against targets set. Also knowing your most profitable services, managing your pricing structure, taking care of cash flow and your profitability are all important tasks for the modern day clinic owner. It just takes systems and a basic understanding of what your location is financially in your business that enables you to project to where you want to be.
Marketing: Do you advertise? Notice speedier Newspaper, Radio, Yellow Pages? Possibly fliers, posters beyond your clinic, Newsletters etc… If so do you measure the results of these? Many clinics think that marketing is about putting ads in the local paper or sending a photocopied newsletter to their client database… many owners spend good wages on ads and advertising without measuring the success or failure of the promotion. Detox your Marketing, plan for results and test the market and measure everything so you know what works for you and what doesn’t.
There you have a good begin detoxification your clinic…. you decide what are the detox you need, is it a quick simple cleanout that alterations your systems and improves your bottom line or do you need a full detox program where you analyse all issues with your clinic with view to cleaning out, refreshing and improving all the functions to create a higher performing unit.

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